"Get your wellies on!": How to recognise and overcome a strategy of behavioural science that is weaponised against us.
Another informative piece of work. Well done.
The history of the Nudge Unit can be found in this book by Jaideep Prabhu. It's worth reading though that isn't an endorsement of the author's views, not least because the book is recommended by David Halpern, the Nudge Unit's founder.
https://www.goodreads.com/book/show/55427291-how-should-a-government-be
Another informative piece of work. Well done.
The history of the Nudge Unit can be found in this book by Jaideep Prabhu. It's worth reading though that isn't an endorsement of the author's views, not least because the book is recommended by David Halpern, the Nudge Unit's founder.
https://www.goodreads.com/book/show/55427291-how-should-a-government-be